Matthew and Camila McConaughey go pantless again to promote tequila brand

The couple, who launched Pantalones Organic Tequila in October, have now filmed several ads without pants on as a cheeky nod to the brand name

Camila McConaughey and Matthew McConaughey are really sticking to their “no pants” policy!

The couple, who launched Pantalones Organic Tequila in October, have now filmed several ads without pants on as a cheeky nod to the brand name. Their most recent pantless activity? Croquet.

In a photo shared exclusively with PEOPLE first, the duo are seen playing croquet in a sunny backyard. Their bottom halves contradict their posh outfits — a sweater vest for Camila and a three-piece suit on the top for Matthew. Below the belt, they are both pantless (with some blurred action making the ad safe for work) as they look deadpan at the camera.

The hilarious statement mirrors Pantalones’ overall message not to take life too seriously. And the powerhouse duo are proving that time and again

In a clip from earlier in May, Matthew and Camila played a mean game of pickleball without pants on in honor of of Cinco de Mayo and the brand’s pickle margarita cocktail recipe.

The video featured the two wheeling a bar cart onto a court. “Après pickleball,” Matthew said at the start of the clip. “Is that actually a thing? Well it is now.”

In the spot, Camila introduced the briny margarita, which includes just a few simple ingredients: ice, jalapeños, pickle juice, lime juice, agave and, of course, Pantalones Organic Tequila.

“Your best serve of the day,” Camila joked to Matthew as he serves her a glass on the court.

The silly clip ended with the pair playing pickleball pantless, their bottom halves blurred as they duck to hit balls across the net.

“We’re precious about our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.

The couple added: “That’s where the name Pantalones came from and that’s why you won’t see us wearing any.”