Travis Kelce Is ‘Down to Experiment’ with Fashion, Says Designer of His ‘1989’-Coded Date Look (Exclusive)

COLM DILLANE, THE FOUNDER OF KIDSUPER, TELLS PEOPLE THAT HE NEVER EXPECTED THE TAYLOR SWIFT-INSPIRED OUTFIT TO HAVE “QUITE A MOMENT”

It’s September 2023. You’re scrolling on Instagram and find out Travis Kelce and Taylor Swift have just left Arrowhead Stadium together for a postgame date night. You search “what is Travis Kelce wearing” online because the NFL star looks so cool off the field and there it is: KidSuper’s denim set named after the pop star’s 1989 album.
The commotion around the outfit that ensued, says its designer, was happenstance (sort of).
While speaking with PEOPLE exclusively at the Fashion Scholarship Fund Gala on April 8, Colm Dillane, who created KidSuper in 2010, says he and his team changed the name of the paint-splashed jacket and jeans
(originally called “The Bedroom Painting”) to include Swift’s 2014 album when he saw the two together.
He didn’t mean anything serious by it, but the move evidently worked in his favor. The outfit gained traction on social media immediately.